BERKELEY, Calif. (AP)- Since the pandemic began in early 2020, Digital Services have become more important than ever. But there’s also a drawback to the tech boom.

It’s making it more and more difficult to recruit and retain software developers and other tech workers who can negotiate more money and other perks among wide competition for their talents – and who can simply leave if they don’t get them.

Brain Humphries Cognizant Technology Solutions CEO is combating with the challenge while running one of the industry’s largest outsourcing firms.

The Teaneck, New Jersey, company has been hiring rapidly during the past year to increase its workforce to roughly 318,000 employees as of September 30, a 12% increase from roughly 283,000 at the same time in the previous year. But the attrition rate of departing employees stood at 33% in the July-September quarter, higher than the company’s peers.

Humphries recently discussed the current recent imbalance in the technology labor market with The Associated Press.